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Jumping into Social Media
by Cyndi Paxton Johnson
Every five to ten years the rules change - and we eventually change to accommodate them. Remember when we first discovered the internet? It started out as a way to chat with all kinds of people - and now it's THE primary mode of communication for most businesses. If you're in business - you need a website! It's also the FIRST source for information - about anything! (it's even faster to look up a word on dictionary.com than it is to dig out the actual dictionary!)
The last couple years have seen a HUGE influx into social networking - applications such as Digg, Facebook and Twitter. They also started out as a way to connect with friends (remember MySpace?) and are now being used by more and more businesses and non-profit groups!
It's all about connections.
On a purely personal level - social media helps me stay in touch with a wider range of friends, colleagues and community members. I've reconnected with childhood friends, old neighbors and fellow grad students through the wide net social media casts. I've also made new friends - many of whom I've never met in person - but we now share a relationship that includes mutual support and advice.
I primarily use Facebook and Twitter - and heartily recommend both! Many folks tell me they don't have time to add yet another item on their to-do list - but it doesn't have to take a lot of your time! (note - it can be addicting, especially at first. You have to be careful about the pure time-wasters [games, quizzes, etc], unless you have time to waste!)
















